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Wednesday, September 29, 2010

New Interactive Mosaic for Law & Order: Los Angeles (Press Release)

NBC has issued a press release to announce a new interactive mosaic that will allow fans to add their Facebook or Twitter profile photos to a dynamic mosaic that will be featured in an upcoming episode of Law & Order:Los Angeles. The press release is below. My own personal note - please read all the disclaimers on the mosaic site before you agree to the terms and the use of your photo. (Example: “By submitting your avatar photo to be included in the Law & Order Los Angeles Mosaic you are consenting to have your image used in connection with the television production "Law & Order: Los Angeles" and in advertisements and promotions, in any and all media (i.e., on television, the Internet and elsewhere) whether now known or later devised, worldwide, in perpetuity (forever).” Also, use caution when logging in to, or connecting, your Facebook or Twitter accounts on any other site; again, read all the disclaimers before doing so.

The link to the mosaic: Law & Order: Los Angeles Interactive Mosaic

NBC Press Release:


Interactive Mosaic Debuts at LOLA Launch Party and Gives Fans a Chance to Be Seen On-Air
Series Premieres Wednesday at 10/9C on NBC

UNIVERSAL CITY, Calif. – September 28, 2010 – NBC has unveiled an interactive mosaic for new series "Law & Order: Los Angeles" (“LOLA”). By visiting http://nbc.com/lolamosaic and clicking “Add me,” fans can add their own Twitter and Facebook profile photos to the dynamic image, which will be featured on-air in an upcoming episode of the show.

The constantly updated canvas gives fans everywhere a chance to appear virtually side by side with “LOLA” cast members and producers. The mosaic was unveiled at the series launch party last night in Los Angeles, and quickly became populated with images from the red carpet and with pictures of guests who attended the glamorous event at local hot-spot Drai’s at the W Hotel in Hollywood. Now fans who visit NBC.com will join party attendees and stars alike in the mosaic image which portrays the name of the show against a classic Los Angeles backdrop.

Guests at the launch event watched the mosaic update in real time with party photos on a large plasma screen displayed over the pool at the rooftop party. Also, guests had their “mug shots” taken at a special “LOLA” booking station. At the end of the night attendees received an actual coffee mug featuring their mug shot. Mug shots from the party are also incorporated into the ever-changing “LOLA” mosaic.

"Law & Order: Los Angeles" is the latest iteration of the most successful brand in the history of primetime television. The procedural crime drama will follow the theme and storylines similar to the “Law & Order”-brand series on the streets of Los Angeles. The series, from executive producer Dick Wolf, Rene Balcer ("Law & Order"), Blake Masters (“Brotherhood”), Christopher Misiano (“The West Wing”) and Peter Jankowski, is a Wolf Films production in association with Universal Media Studios.

New York-based Hashtag Art, which turns live data streams into art, developed the patent-pending technology used for the LOLA mosaic.

Follow “LOLA” on Twitter @NBCLOLA


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Also, see my companion Law & Order site, All Things Law & Order.

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